Our story

About Dawns Foods

Dawn's Fresh Foods - Potato Salads, Pasta Salads, Coleslaw, Desserts

Our story

Since 1961

"Dawn's Foods has been producing quality, great tasting food products for over 50 years!!"

  • Dawn's Potato Salad is the #1 asked for BRAND in the state of Wisconsin.
  • Dawn's Foods consistently ships orders at fill rate of 99% or better.
  • Our management staff has over 150 years experience in the food industry.
  • Dawn's Foods produces the widest variety of gourmet Dips and Spreads.
  • Dawn's Foods works closely with its customers on new products and can develop proprietary products within weeks of conception.
  • Our production facilities are FDA and USDA inspected.

Why Dawn's


Dawns’ Foods began in 1961 in the kitchen of Dawn and Harold Swan. Dawn began making her family recipe potato salad, which Harold sold, at the local grocery store he managed. Dawn’s homemade potato salad soon became a local favorite.

Soon afterward, a local food distributor began distributing Dawn’s potato salad throughout southern Wisconsin. The growing popularity of Dawn’s potato salad necessitated that production be moved from their kitchen to the renovated family garage, and then to a new 4000 sq. ft. production plant in Portage, WI. New salads and additional distributors were soon added.

Dawn's Fresh Foods - Potato Salads, Pasta Salads, Coleslaw, Desserts
Something Special from Wisconsin

Something Special

from Wisconsin

Currently Dawn’s sales and marketing area consists of approximately 14 states with the majority being in the Midwest. Approximately 20 distributors service these 14 states.



Our mission at Dawn’s is to produce the highest quality products in whatever food category we choose to enter. We want the name Dawn’s to be synonymous with quality food products. It is our goal to provide a safe and rewarding work environment for our employees whom are a key component in our success.

Dawn's Fresh Foods - Potato Salads, Pasta Salads, Coleslaw, & Desserts